Lisa Hook’s Posts
Neustar to Acquire MarketShare
Today we announced that Neustar has signed a definitive agreement to acquire MarketShare, advancing our leadership position in the high-growth marketing services sector. This is an exciting development for both companies, and for the customers we serve.
The Internet of Things Raises the Stakes on STEM Education
There’s little doubt that the Internet of Things will provide numerous benefits and transform the way we interact with our world. But are we equipped as a country to build and run it? While the U.S. currently leads the world in innovating for IoT, we run the risk of falling behind because we’re unprepared to meet rising demand for the specialized talent it requires.
Marketing Technology in 2014: Data-Driven Solutions
For Neustar, 2014 is all about providing data-driven marketing technology solutions that enable our partners to turn insights into profits.
Marketing Technology in 2014: Three Challenges
Neustar CEO Lisa Hook takes a look at three current technology challenges for marketers in 2014.
Marketing Technology in 2014: Where We’re Going
Neustar's vision for marketing technology in 2014 includes some big challenges for marketers, some really great opportunities, and some ways Neustar can help.