Lina Miranda

Lina is a Product Marketing Manager for Neustar Marketing Services, supporting Neustar's Market Analytics and Segmentation and Website Personalization solutions.

Lina's Articles
 
 

Hispanic Democratic Primary Voters: Who Are They Really?

March 15th, 2016

Using Neustar’s Market Analytics and Segmentation solution—and its robust dataset of over 15,000 consumer attributes—we've investigated the demographics, behaviors, lifestyles, opinions, and attitudes of election primary voters. In this second of a two-part blog series, we look at Democrats who identify as Hispanic. Read Full Article

 

For Republican Primary Voters, What Are the Hot Button Issues in 2016?

March 1st, 2016

Using Neustar’s Market Analytics and Segmentation solution—and its robust dataset of over 15,000 consumer attributes—we've investigated the demographics, behaviors, lifestyles, opinions, and attitudes of Super Tuesday voters. In this first of a two-part blog series, we look at a handful of hot button political issues—gun control, privacy, and the environment—for Republican voters in particular. Read Full Article

 

Who Cares About the Grammy Awards?

February 12th, 2016

Hot on the heels of the biggest game of the year for American football fans is the biggest show of the year for music lovers. On Monday, February 15, 2016, the National Academy of Recording Arts and Sciences will air its annual Grammy Awards to recognize outstanding achievements in the music industry. Who exactly are these viewers? Obviously they love music. But a deeper look tells us so much more. Read Full Article