Laurie Mahoney’s Posts
Your Customers' Lifetime Value Starts Today
There are big winners in both retail and QSR industries as a result of the 2020 COVID-19 pandemic, and they have one thing in common: a strong omnichannel presence, and a full understanding of their customers' behavior across all channels. They also understand that nurturing customer loyalty -- or a customer's lifetime value (CLV) -- starts at the moment of purchase.
Location Data is Essential for Top QSR's Covid-19 Reopen Plan
Business owners: brace yourselves. As traumatic as it was to close your doors due to COVID-19 for these past couple of months, reopening them is going to be just as tough. You will need to adapt to meet local restrictions and safeguard your staff and customers. Up-to-date, market-by-market location data gives QSR and retail brands the opportunity to use high-quality data to ramp up marketing and operations more efficiently than the competition. Neustar partnered with a top quick-service restaurant (QSR) brand to plan its reopening strategy and found vast differences in the guidelines that restaurants received from their local health departments depending on where exactly those stores were located.