Kristin Rosmorduc

Kristin manages Market Development and Advisory Services for Travel and Hospitality. She brings to Neustar nearly two decades of Travel and Hospitality digital marketing, merchandising, advertising and eCommerce experience at properties like AOL Travel, USATODAY Travel, Travelzoo and CBS.

Kristin's Articles

The Travel Industry’s Dilemma: Turning Data Insights into Action

July 20th, 2018

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, many companies don’t have the tools to fully understand customers’ habits and preferences. Check out our 5 steps to getting a more comprehensive view. Read Full Article


The Secret Sauce of McDonald’s Customer Loyalty

September 20th, 2017

Loyalty is the holy grail of almost every company that serves a customer. Brian Nienhaus, CEO of WeAreUnlimited, discussed The Future of Loyalty at Neustar Connect. Read Full Article


Using Customer Identity to Give Flyers the Service They Want

June 26th, 2017

Airlines face stiff competition for customers, who are increasingly seeking personalized marketing when they’re thinking about booking a trip. Trusted customer identity can go a long way toward making sure your messaging makes a smooth landing. Read Full Article