Jason Masini

Jason is a Content Marketing Manager for Neustar. He has more than two decades of experience as a writer and editor in journalism and corporate marketing.

Jason's Articles
 
 

When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

July 20th, 2018

Build-a-Bear’s “Pay Your Age” event was an example of too much of a good thing. Despite fully staffed stores and stocked shelves, the unprecedented customer response led to hours-long wait times, angry parents and disappointed kids. What tools might have helped alleviate the long lines? Read Full Article

 

5 Ways to Effectively Market to College Students

July 5th, 2018

As a wave of new college students start preparing to head to campuses all over the U.S., they’re going to be doing back-to-school shopping and decorating their dorms and apartments. Target your marketing to them by using tools like Neustar’s IP GeoPoint Higher Ed audiences to see a better ROI. Read Full Article

 

Neustar Wins 2018 CODiE Award for Best CRM Solution

June 15th, 2018

The SIIA named Neustar Verification for TCPA with Visualization as the winner of the 2018 CODiE Award for Best Customer Relationship Management Solution. Neustar proudly accepted the prestigious industry honor at the Awards Ceremony in San Francisco on June 12. Read Full Article

 

Neustar DNS Shield Wins “Best Emerging Technology” at the SC Awards Europe 2018

June 7th, 2018

The Neustar EMEA team was thrilled to accept the award in London for our innovative DNS Shield, which creates a private network that’s much less susceptible to DDoS attacks and DNS spoofing attempts. Read Full Article

 

Unshackling the Limitations of Multi-Touch Attribution

September 7th, 2017

Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution that addresses many of MTA’s limitations. Read Full Article