Jason Masini

Jason is a Content Marketing Manager for Neustar. He has more than two decades of experience as a writer and editor in journalism and corporate marketing.

Jason's Articles
 
 

We’ve Teamed Up with The Wall Street Journal on a Security and Privacy Hub

September 20th, 2018

The trends in cybersecurity are constantly changing. New threats are always emerging as hackers develop more effective attacks to penetrate business defense networks. Neustar and WSJ. Custom Studios have launched a content center to help you guard your infrastructure. Read Full Article

 

Transforming the Contact Center to Reach More Customers

September 4th, 2018

For contact centers to maximize operational efficiency, they need to optimize their outbound dialing while also combating call blocking. Ensuring you’re working off the latest customer intelligence data and having features like branded caller ID can go a long way to having more consumers answer the phone. Read Full Article

 

What Are the Latest Trends in Cybersecurity?

August 22nd, 2018

IT Chronicles recently interviewed Neustar VP James Willett to discuss some of the findings in our latest cybersecurity report, including DDoS attacks and web application layer attacks. He also explained what Neustar is doing to help companies defend themselves and their networks. Read Full Article

 

When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

July 20th, 2018

Build-a-Bear’s “Pay Your Age” event was an example of too much of a good thing. Despite fully staffed stores and stocked shelves, the unprecedented customer response led to hours-long wait times, angry parents and disappointed kids. What tools might have helped alleviate the long lines? Read Full Article

 

5 Ways to Effectively Market to College Students

July 5th, 2018

As a wave of new college students start preparing to head to campuses all over the U.S., they’re going to be doing back-to-school shopping and decorating their dorms and apartments. Target your marketing to them by using tools like Neustar’s IP GeoPoint Higher Ed audiences to see a better ROI. Read Full Article