Jason Masini

Jason is a Content Marketing Manager for Neustar. He has more than two decades of experience as a writer and editor in journalism and corporate marketing.

Jason's Articles
 
 

Neustar Wins 2018 CODiE Award for Best CRM Solution

June 15th, 2018

The SIIA named Neustar Verification for TCPA with Visualization as the winner of the 2018 CODiE Award for Best Customer Relationship Management Solution. Neustar proudly accepted the prestigious industry honor at the Awards Ceremony in San Francisco on June 12. Read Full Article

 

Neustar DNS Shield Wins “Best Emerging Technology” at the SC Awards Europe 2018

June 7th, 2018

The Neustar EMEA team was thrilled to accept the award in London for our innovative DNS Shield, which creates a private network that’s much less susceptible to DDoS attacks and DNS spoofing attempts. Read Full Article

 

Unshackling the Limitations of Multi-Touch Attribution

September 7th, 2017

Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution that addresses many of MTA’s limitations. Read Full Article

 

Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

August 9th, 2017

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article

 

Voices of the Engagement Economy: Steven Wolfe Pereira

July 13th, 2017

Neustar’s Steven Wolfe Pereira answers questions from Marketo’s Karen Steele in how he sees marketing evolving and the importance of connecting with your customers on a human level, not just a business level. Read Full Article