Jason Masini

Jason is a Content Marketing Manager for Neustar. He has more than two decades of experience as a writer and editor in journalism and corporate marketing.

Jason's Articles

Unshackling the Limitations of Multi-Touch Attribution

September 7th, 2017

Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution that addresses many of MTA’s limitations. Read Full Article


Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

August 9th, 2017

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article


Voices of the Engagement Economy: Steven Wolfe Pereira

July 13th, 2017

Neustar’s Steven Wolfe Pereira answers questions from Marketo’s Karen Steele in how he sees marketing evolving and the importance of connecting with your customers on a human level, not just a business level. Read Full Article


CODiE Awards Names Neustar's TCPA Solution a Finalist

June 21st, 2017

Neustar's industry-leading Verification for TCPA Compliance just received a fantastic honor, getting named a finalist in the category of “Best Compliance Solution”. Winners will be announced on July 25 in San Francisco. Read Full Article


What Does It Mean to Be a Marketing Analytics Genius?

June 8th, 2017

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This is the final submission call for the most prestigious award in marketing analytics. Read Full Article