Neustar Blog

Jason Masini

Jason is a Content Marketing Manager for Neustar. He has more than two decades of experience as a writer and editor in journalism and corporate marketing.

Jason Masini’s Posts

October 26th, 2018

Announcing the 2018 ANA Genius Award Winners for Data and Analytics Excellence

The winners of the 2018 ANA Genius Awards include Cisco Systems, Diageo, Fossil Group, Nationwide and Scotts Miracle-Gro. Each brand had shown outstanding work in the field of marketing data and analytics.

October 25th, 2018

Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities.

October 11th, 2018

From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

At a panel session during Advertising Week New York, Neustar VP Julie Fleischer talked with digital marketing directors from AT&T and Hearts and Sciences to dig into how Cricket Wireless has leveraged analytics like MTA and MMM to activate on the customer journey.

October 11th, 2018

Rodney Joffe a Winner at 2018 Computing Security Awards

Internet pioneer Rodney Joffe, Neustar SVP, Senior Technologist and Fellow, has been honored at a ceremony in London with the prestigious “Contribution to Cyber Security Award”.

September 20th, 2018

We’ve Teamed Up with The Wall Street Journal on a Security and Privacy Hub

The trends in cybersecurity are constantly changing. New threats are always emerging as hackers develop more effective attacks to penetrate business defense networks. Neustar and WSJ. Custom Studios have launched a content center to help you guard your infrastructure.

September 4th, 2018

Transforming the Contact Center to Reach More Customers

For contact centers to maximize operational efficiency, they need to optimize their outbound dialing while also combating call blocking. Ensuring you’re working off the latest customer intelligence data and having features like branded caller ID can go a long way to having more consumers answer the phone.