Ian Martin

Ian Martin is a Senior Principal for Neustar’s Marketing Analytics division helping clients leverage their identity and data investments to drive strategic decision making across the organization.

Ian's Articles

The "Secret Sauce" For Any Viral Marketing Campaign? Predictive Analytics

November 8th, 2017

What happened to McDonald's as a result of their failed Szechuan sauce response should be a lesson about how predictive analytics can inform the steps any brand can take when presented with a viral marketing opportunity. Read Full Article