Heather Hancock

Heather is a marketing specialist at Neustar, focusing on the company's marketing and registry services.

Heather's Articles
 
 

ANA DAC Solves Marketing's Knowledge Gap

March 27th, 2018

The ANA Data Analytics Center (DAC), connected by Neustar, helps brand marketers improve their measurement efforts, featuring education, thought leadership and training tools that range from foundational basics to advanced methodologies. Learn how you can get involved. Read Full Article

 

The New CMO/CFO Power Couple

July 27th, 2014

Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article

 

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

February 12th, 2014

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article

 

The Search Marketing Industry Reacts to Neustar’s Local Search Report

April 23rd, 2013

The 7th Annual Local Search Marketing Study, commissioned by Neustar and partner 15miles and conducted by Comscore, has earned widespread media coverage. Read Full Article