Heath Podvesker

Heath's Articles

US in a different league to UK in marketing tables [via Financial Director]

February 12th, 2012

In this article we discuss the differences in the execution of marketing between the US and UK in this month's Financial Director. Read Full Article


The True Value of Social Media (via BrandRepublic)

January 10th, 2012

As digital marketing has increased as a relative percentage of marketing spend, so has the complexity in measuring, and the old world of media mix models, attribution models and the like are no longer capable of giving accurate answers. Read Full Article