Haun Li

Haun is a blogger for Neustar Insights and focuses on marketing campaigns, marketing analytics and website personalization.

Haun's Articles
 
 

Trends in Analytics That Will Shape Marketing and Business via AMA TV

May 23rd, 2012

The American Marketing Association put together a great short video summarizing David Head's (MarketShare SVP of Marketing) recent article, "Trends in Analytics That Will Shape Marketing and Business". Read Full Article

 

The Next Era in Marketing Attribution - From Adobe Digital Marketing Summit 2012

March 21st, 2012

MarketShare, with Adobe, hosted a breakout session introducing the new cross-channel attribution and optimization platform, MarketShare 360. Read Full Article

 

The Two Worlds of Online and Offline Measurement - Bridging the Gap

February 21st, 2012

Digital marketing tactics are gaining influence and their impact is rising. But focusing on one area alone, we're finding, provides only a partial picture. Read Full Article

 

Ringing in the Recovery? Retail Sales Predictions for 2011

August 11th, 2010

Our MarketShare models consistently show that consumers use queries and the internet to secure brand and product information as part of the purchase funnel. They also show that these queries are very good indicators of relative share and sales revenues. Below, we’ve pulled query data on six of the top U.S. retailers for 2007-2011, including the holiday period this year so far (12/22). Read Full Article