Haun Li

Haun is a blogger for Neustar Insights and focuses on marketing campaigns, marketing analytics and website personalization.

Haun's Articles
 
 

Advertising Analytics 2.0 [via Harvard Business Review]

February 13th, 2013

MarketShare's breakthrough methods in analytics and cloud technology are featured in the March 2013 issue of Harvard Business Review. Written by Wes Nichols, MarketShare CEO, Advertising Analytics 2.0 is the lead story for this edition, focusing on taking advantage of the 'perfect storm' of limitless data, cloud computing and next-generation analytics methods. Read Full Article

 

Olympics Sponsorship Efficacy: It Hurts Not Being a Player

December 9th, 2012

Neustar Marketshare worked with a major US TV network to build a model that measured the effect of Olympic advertising (media) and sponsorship synergies on advertisers’ revenue. See the results. Read Full Article

 

Super Bowl: Smart Marketers Go Deep - and Score - with Granular Data

October 2nd, 2012

Granular data is already impacting the way we identify and connect with consumers. Discover what it does for your future marketing investment plans. Read Full Article

 

Altimeter Group: The Social Media ROI Cookbook

July 24th, 2012

Discover new insights into tools and tactics top brands are employing to measure the impact of their social media investments. Research by Altimeter Group. Read Full Article

 

Eyeballs to Outcomes: Moving Beyond Yell & Sell Marketing

July 24th, 2012

Learn to ditch the old "yell and sell" method by adopting a these new marketing methods to measure and maximize return on marketing investments. Read Full Article