Haun Li

Haun is a blogger for Neustar Insights and focuses on marketing campaigns, marketing analytics and website personalization.

Haun's Articles

MarketShare Featured in UK Research Report

January 21st, 2014

A new report by UK-based Market Research Society (MRS) that explores how marketers are coping with an increasingly interactive, multi-screen world features MarketShare prominently. Read Full Article


eMarketer Cross Channel Attribution Report: Additional Channels Now a Requirement

January 1st, 2014

An eMarketer report on Cross Channel Attribution which prominently features MarketShare, the methods most marketers rely on today to measure attribution don’t translate well to cross-platform campaigns. Read Full Article


Avoiding Quant Quackery [via Analytics Magazine]

October 9th, 2013

MarketShare CEO Wes Nichols is a featured writer in this the September/October 2013 issue of INFORMS' (The Institute for Operations Research and Management Sciences) Analytics Magazine. The article, entitled "Good Quant, Bad Quant", discusses how mathematical methods used in today's analytics allows for highly different degrees of accuracy -- and how important it is to make sure your math is up to snuff. Read Full Article


ANA NYC Private Roundtable: Discussion on Brand Value

September 15th, 2013

The Association of National Advertisers, in conjunction with the Marketing Science Institute and MarketShare discuss measuring the financial impact of strong brands on business. Read Full Article


Analytics: the next generation [via Research Live]

June 17th, 2013

Marketers need to be able to provide accurate, hard, robust measurements of effectiveness if they are to convince the CFO that investment is necessary, if not mandatory. Read Full Article