Haun Li

Haun is a blogger for Neustar Insights and focuses on marketing campaigns, marketing analytics and website personalization.

Haun's Articles

Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

January 4th, 2015

USAA wins first annual Marketing Analytics Leadership Award presented at the 5th annual ANA Masters of Marketing conference. Read Full Article


HBR Features Article by MarketShare Advisory Board Member

August 1st, 2014

"Analytics 3.0” in the December 2013 issue of Harvard Business Review, by Thomas H davenport, a MarketShare Advisory Board member, describes how companies now turn to building analytical power into customer products and services. Read Full Article


Marketing Attribution Podcast

July 13th, 2014

Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article


Advanced Marketing Analytics Cheat Sheet for CEOs

May 21st, 2014

In a recent article published on Forbes, MarketShare’s CEO, Jon Vein, provides a helpful “cheat sheet” on traits that are common to companies that are achieving success with marketing analytics. Read Full Article


A Sound Check For Digital Attribution [via AdExchanger]

February 4th, 2014

Marc Rossen, Sr. Director of Digital Attribution at MarketShare, discusses the similarities between Miles Davis, audiophiles, and digital attribution. Read Full Article