Haun Li’s Posts
MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist Updated
MarketShare DecisionCloud was named a finalist for the 2016 SIIA CODiE Awards in the Best Big Data Reporting & Analytics Solution category.
Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough
MarketShare offers a simple primer on marketing mix modeling, multi-touch attribution, and how the two work together to help brands make more effective decisions.
Beware the Single-Channel Catalog Measurement
To measure catalog effectiveness correctly, brands must go beyond analyzing catalogs in a vacuum. This post explains why.
Can Attribution Pick Out the Unnecessary Ad?
Discover the attribution challenge of customers who intend to convert, regardless of a marketing touch.