Haun Li

Haun is a blogger for Neustar Insights and focuses on marketing campaigns, marketing analytics and website personalization.

Haun's Articles
 
 

Getting TV Attribution Right

August 3rd, 2016

Critical actions and insights you need to get TV attribution right. Read Full Article

 

MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist Updated

June 4th, 2016

MarketShare DecisionCloud was named a finalist for the 2016 SIIA CODiE Awards in the Best Big Data Reporting & Analytics Solution category. Read Full Article

 

​Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough

March 17th, 2016

MarketShare offers a simple primer on marketing mix modeling, multi-touch attribution, and how the two work together to help brands make more effective decisions. Read Full Article

 

Beware the Single-Channel Catalog Measurement

March 10th, 2016

To measure catalog effectiveness correctly, brands must go beyond analyzing catalogs in a vacuum. This post explains why. Read Full Article

 

Can Attribution Pick Out the Unnecessary Ad?

March 3rd, 2016

Discover the attribution challenge of customers who intend to convert, regardless of a marketing touch. Read Full Article