Dori Fern

Dori Fern is Senior Content Marketing Manager for marketing solutions at Neustar, where she leads content strategy, planning, and production.

Dori's Articles
 
 

New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix

December 17th, 2018

The results of a Neustar media mix effectiveness study for movie marketers show that digital media is more efficient and effective in the overall advertising mix than was previously believed. Read Full Article

 

Join Neustar at the 2018 DMA Marketing Analytics Conference to Hear AT&T Talk Transformation — Plus Get 15% Off

May 3rd, 2018

Neustar’s Julie Fleischer and AT&T’s Salim Sitafalwalla will explain how customer intelligence transformed Cricket Wireless’ marketing strategy during one of the premier data-driven marketing conferences of the year. Plus, get a discount on your conference registration. Read Full Article

 

NASCAR, IBM & Adobe Win for Analytics "Genius"

October 6th, 2017

We at Neustar are pretty thrilled to power the just-launched ANA Data Analytics Center to help fill the knowledge gap around analytics and to present this year's 2017 ANA Genius Awards. This year's winners are... Read Full Article

 

How Facebook, Google, and Pinterest do Marketing Analytics

September 25th, 2017

At AdWeek NYC 2017, Neustar VP of Product Marketing, Julie Fleischer. Fleischer spoke to measurement leaders from Facebook, Google, and Pinterest—an almost unheard of coup since the three rarely appear together anywhere—about how measurement tools like the Neustar Media Mix Modeling and MTA solutions they use impact their businesses. Read Full Article

 

It’s a Wrap! The First Annual Neustar Connect Forum Goes Deep Into Future of Marketing Trends

September 13th, 2017

Nearly 250 CMOs and other industry leaders were on hand to participate in the inaugural Neustar Connect Future of Marketing Forum September 12, 2017. Some highlights included... Read Full Article