Dori Fern’s Posts
The 2019 ANA Genius Awards is Open for Entries
Nominations and entries are now being accepted for the 2019 ANA Genius Awards for Excellence in Marketing Analytics, presented by Neustar.
New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix
The results of a Neustar media mix effectiveness study for movie marketers show that digital media is more efficient and effective in the overall advertising mix than was previously believed.
Join Neustar at the 2018 DMA Marketing Analytics Conference to Hear AT&T Talk Transformation — Plus Get 15% Off
Neustar’s Julie Fleischer and AT&T’s Salim Sitafalwalla will explain how customer intelligence transformed Cricket Wireless’ marketing strategy during one of the premier data-driven marketing conferences of the year. Plus, get a discount on your conference registration.
NASCAR, IBM & Adobe Win for Analytics "Genius"
We at Neustar are pretty thrilled to power the just-launched ANA Data Analytics Center to help fill the knowledge gap around analytics and to present this year's 2017 ANA Genius Awards. This year's winners are...
How Facebook, Google, and Pinterest do Marketing Analytics
At AdWeek NYC 2017, Neustar VP of Product Marketing, Julie Fleischer. Fleischer spoke to measurement leaders from Facebook, Google, and Pinterest—an almost unheard of coup since the three rarely appear together anywhere—about how measurement tools like the Neustar Media Mix Modeling and MTA solutions they use impact their businesses.