Devon DeBlasio’s Posts
Marketing Labels to Boost Data Transparency
Neustar has teamed with leading marketer groups, as well as other data providers, to develop third-party labeling standards to help marketers get a clearer understanding of the data they’re buying.
How Sharp Is Your Customer Data? Marketers Need to Get Smarter.
Keeping your CRM data up to date is essential for the modern marketing. People change, whether it’s their address, phone number, email, or even their last name, and making sure your data keeps up with those changes can save you time and money to ensure your marketing budget isn’t wasted.
Why Identity, Not Devices, Should Be the Core of Customer-Obsessed Marketing
As more and more marketers leverage the valuable insights of big data, to get the most out of their platform it’s not simply about the volume of the data, but the quality of that data. By using a DMP that emphasizes identity, you’ll be marketing to real people and not just digital profiles.
Does Apple’s Latest Update Signal a Cookie That’s Crumbling?
A new release from Apple to address consumer privacy concerns is having a direct impact on MacOS High Sierra desktop and mobile web cookie performance. With blind spots across the customer journey, organizations will need to look beyond solely cookie-based measurement and attribution if they want the complete customer picture.
The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide
As digital disruption, data-driven addressability, and consumer behavior collide; these panelists discussed how brand, agency, and media leaders must band together to successfully navigate this new landscape of content consumption. At the Neustar Connect Forum, Suzanne Vranica, Advertising Editor at the Wall Street Journal moderated a panel with Lisa Mann, Global Nutrition Group President and CMO of PepsiCo; Donna Speciale, President, Broadcasting Ad Sales, at Turner; and Jay Sethi, VP, Marketing at Diageo about...