David Pollet

David Pollet is VP of Digital at Neustar.

David's Articles
 
 

As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

November 30th, 2017

A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term. Read Full Article