David Head

David's Articles

Bringing Math to the Magic (via Huffington Post)

March 10th, 2012

Read Wes Nicholes article on math and measurement in marketing analytics for proving ROI. Read Full Article


Is TV Dying in the Age of New Media?

April 28th, 2011

With the exponential growth of new media in recent years, there are concerns about TV ROI. Here are 7 reasons why TV is still vital to your marketing mix. Read Full Article