David Carson

David Carson is responsible for employee communications and corporate responsibility at Neustar. 

David's Articles

Multi-Channel Marketing: Replacing Last Click Attribution

June 8th, 2013

Here at MarketShare, we agree that each campaign needs to be measured, but we've also taken it a step further. Each campaign has its own "decay curve" to calculate the impact the marketing treatment had on the customer over time. Read Full Article


Marketing Trifecta: Email, Display, and Website Personalization

May 31st, 2013

Messaging to the right customer at the right time with the right message creates a better customer experience. With the use of email, retargeted display advertising and website personalization, marketers can improve conversions. Read Full Article


Comparing Revenue Attribution Methodologies: What to Look For

February 9th, 2013

Whatever methodology they are using may be better than double counting sales or the last touch method you are using currently, but is it accurate or actionable? Here are four important points to look for when comparing Revenue Attribution methodologies: Read Full Article


How to Use Pinterest for Event-Triggered Marketing

February 6th, 2013

You can use tracking information to send a customized, relevant event-triggered email. Here are five examples of triggers you should consider: Read Full Article


Event-Triggered Marketing: Real World Examples

January 10th, 2013

Customers appreciate emails that are helpful and relevant. Here are a few examples of how to encourage purchasing behavior. Read Full Article