David Carson

David Carson is responsible for employee communications and corporate responsibility at Neustar. 

David's Articles

Does Retail Marketing Really Qualify as Big Data?

November 8th, 2013

How big is a billion? If you were to stack a billion pennies in a single pile, the stack would reach nearly one thousand miles high. At MarketShare, we've confronted three major Big Data challenges. Read Full Article


Operationalizing Analytics with Revenue Attribution and Targeting

August 7th, 2013

One of the challenges that marketers face is that their analytic environments are ad hoc, but what they need are operationalized analytics. Read Full Article


How to Drive Revenue With Customer Response Modeling

July 22nd, 2013

A beautiful mail piece is important, but the success of the mailing depends on you targeting the right person. Targeting the Right Prospects: What are Response Models? Read Full Article


Using Big Data to Understand Customer Behavior

July 15th, 2013

Do you know what drives your customers' behavior? More specifically, do you understand the impact each marketing investment you make has on your customers' incremental buying behavior? Read Full Article


Retail: Why Your Competition Might Be Getting Smarter

June 24th, 2013

What retailer wouldn't want to increase operating margin by 60%? That's right - none. So if you aren't leveraging your big data for analytical insight you'll quickly fall behind your competitors who are. Read Full Article