Daniel Kehrer

Daniel's Articles

ANA DAC Solves Marketing's Knowledge Gap

March 27th, 2018

The ANA Data Analytics Center (DAC), connected by Neustar, helps brand marketers improve their measurement efforts, featuring education, thought leadership and training tools that range from foundational basics to advanced methodologies. Learn how you can get involved. Read Full Article


The New CMO/CFO Power Couple

July 27th, 2014

Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article


5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

February 12th, 2014

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article