Daniel Kehrer

Daniel's Articles

The New CMO/CFO Power Couple

July 27th, 2014

Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article


5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

February 12th, 2014

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article