Chris Elliott

Chris is an editor for Neustar Insights and writes about marketing trends, social media and customer engagement. 

Chris's Articles

How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

December 23rd, 2014

How analytics will impact marketers' careers in 2015. Read Full Article


From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

November 27th, 2014

A number of studies about marketing mix modeling and marketing attribution explain the numbers behind marketers' measurements. Read Full Article


The Power of a Great Marketing Analytics Program (and How to Build One)

November 20th, 2014

If you want to know how powerful marketing analytics can really be—and how to do it well—just look to the companies that do it best. That’s one of the key lessons of the Marketing Analytics Leadership Award. Read Full Article


Three Ways Marketers are Still Stuck in “Last Click”

November 13th, 2014

Get cross-channel attribution right and don't be stuck in the "last click" with these 3 tips. Read Full Article


Understanding Twitter Box Office Impact in the UK

November 13th, 2014

Analysis of Twitter's impact on movie sales in the UK. Read Full Article