Chris Elliott

Chris is an editor for Neustar Insights and writes about marketing trends, social media and customer engagement. 

Chris's Articles
 
 

Report: How CMOs Engage on Social Media

March 19th, 2015

How do CMOs engage on Twitter? Learning the answer means tapping into illuminating insights potentially crucial to marketing success. That’s why we’ve collaborated with Leadtail to research this question and now arm you with our findings. Want to create better strategies and stronger connections? Seeing how marketing leaders use social media may help you do exactly that. Read Full Article

 

The New TV Measurement Metric: Business Impact

February 18th, 2015

MarketShare insights in Joanna O’Connell’s recent piece for AdExchanger Research on how digital thinking is changing TV measurement. Read Full Article

 

The Super Social Bowl

January 30th, 2015

The question then of "Who is going to win?" is no longer relegated to the two teams, but to advertisers, brands, and even consumers. With over $2.19B spend on advertising over the last decade, the stakes are super high. Relying on intuition as to how to connect your brand to your consumer around the big game is no longer an option. Read Full Article

 

From the DLD Conference: Meet the Decision Economy (Video)

January 18th, 2015

DLD15 session: Is the CMO the new CTO? Read Full Article

 

Big Data and a Big Year: 2014 MarketShare Highlights

December 30th, 2014

How MarketShare disrupted marketing analytics in 2014. Read Full Article