Chris Elliott’s Posts
Report: How CMOs Engage on Social Media
How do CMOs engage on Twitter? Learning the answer means tapping into illuminating insights potentially crucial to marketing success. That’s why we’ve collaborated with Leadtail to research this question and now arm you with our findings. Want to create better strategies and stronger connections? Seeing how marketing leaders use social media may help you do exactly that.
The New TV Measurement Metric: Business Impact
MarketShare insights in Joanna O’Connell’s recent piece for AdExchanger Research on how digital thinking is changing TV measurement.
The Super Social Bowl
The question then of "Who is going to win?" is no longer relegated to the two teams, but to advertisers, brands, and even consumers. With over $2.19B spend on advertising over the last decade, the stakes are super high. Relying on intuition as to how to connect your brand to your consumer around the big game is no longer an option.
Big Data and a Big Year: 2014 MarketShare Highlights
How MarketShare disrupted marketing analytics in 2014.