Brandon Mason’s Posts
Revenue Attribution: Pros and Cons of Using Gross or Net Sales
When considering how you want to approach attribution one of the first fundamental questions you should ask – do you want to use gross or net sales?
Why the Current Tools for Measuring Campaign Performance are Doomed
Not much has changed in the measurement and analytics business for quite some time; innovation has been rather lack luster. I have to wonder whether GRPs (gross ratings points) or other tools that measure reach and frequency across multiple media types really the way to go, or is it just a bit of smoke and mirrors to help facilitate media buys?