Brandon Mason

Brandon's Articles

Revenue Attribution: Pros and Cons of Using Gross or Net Sales

July 30th, 2013

When considering how you want to approach attribution one of the first fundamental questions you should ask – do you want to use gross or net sales? Read Full Article


Why the Current Tools for Measuring Campaign Performance are Doomed

June 17th, 2013

Not much has changed in the measurement and analytics business for quite some time; innovation has been rather lack luster. I have to wonder whether GRPs (gross ratings points) or other tools that measure reach and frequency across multiple media types really the way to go, or is it just a bit of smoke and mirrors to help facilitate media buys? Read Full Article


Mobile ads: Brands that do it right (and wrong!)

June 6th, 2013

My homework: noticing mobile ads and the full customer experience. Suggestions to improve your company's mobile advertising. Read Full Article