Aruna Paramasivam is a Senior Director for Data and Tech Partnerships at MediaMath. She is a veteran of the Ad Tech world, having worked at Yahoo, Interclick, and AOL over the years. She is passionate about the constantly evolving industry and thrives on its fast pace. Her primary focus continues to be commercializing new, unique and exciting solutions to the marketplace.
As we get ready to end the year and prepare for an exciting 2016 where plenty of marketing predictions abound, one concept remains clear: the focus on better targeting the right customers is top of mind for many marketers. Read Full Article