...
 
 
Site Search
 
Jun 14, 2021

Neustar Launches TRUSTID Solutions for More Informed, Secure Connections


Solutions help companies mitigate fraud, improve contact center efficiency and comply withregulations

June 14, 2021 - Reston, VA - Neustar Inc., a global information services and technology company and leader in identity resolution, has launched Neustar TRUSTID Solutions, a suite of solutions designed to help organizations reduce fraud, improve contact center efficiency and comply with consumer protection regulations.

Mistrust permeates today’s connected world, creating negative experiences for consumers and costing organizations in every industry. Scam robocalls have driven consumers to reject most unknown or unsolicited calls, with 88% of business calls going unanswered, and rising identity fraud means many companies greet callers and digital visitors with equal suspicion — implementing time-consuming procedures thatdrive legitimate customers away.

Neustar restores trusted connections with its comprehensive suite of identity solutions and decision analytics tools:

  • Neustar TRUSTID Fraud Solutions help companies reduce fraud and friction in the digital and voice channels by efficiently signaling potential risks and letting legitimate customers through faster. By understanding the connections between a consumer’s offline and online identity, device, and behaviors, Neustar seamlessly authenticates individuals and quickly identifies interactions at risk of fraud.
  • NeustarTRUSTID Contact CenterSolutions help companies connect with customers efficiently and effectively and drive positive consumer experiences. Neustar provides insights into individuals’ behavior, the best time of day and day of the week to reach them, and their preferred channel (call, text, email). In addition, Neustar helps to ensure that companies’ calls and texts are accurately displayed on consumer devices, and not incorrectly blocked or mislabeled as spam.
  • NeustarTRUSTID Compliance Solutions help companies ensure that they have the proper contact details for reaching out to consumers in accordance with Consumer Financial Protection Bureau (CFPB) regulation sand the Telephone Consumer Protection Act (TCPA).

“To be successful in today’s connected world, organizations must build trust with every interaction. The greatest obstacle to establishing this trust revolves around the use of incomplete, inaccurate and outdated customer data,” said Robert McKay, senior vice president of Risk Solutions at Neustar. “Neustar TRUSTID Solutions are powered by our identity resolution platform, OneID, which connects people, locations and devices to provide a single,authoritative view of each consumer. The strength of these connections helps to inform critical business decisions,drive positive outcomes, and make every call, text, email and online interaction count.”

For more information about Neustar TRUSTID Solutions, visit www.TRUSTID.neustar.

About Neustar
Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, communications and security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here: home.neustar.

Neustar Marketing Solutions Media Contact
Finn Partners for Neustar
Claire Castellanos
503-546-7894
Neustar@finnpartners.com