Jan 1, 2015
Los Angeles, CA, January 2, 2015 – Wes Nichols, Co-founder and CEO of MarketShare, will speak at the 2015 International CES taking place in Las Vegas, Nevada January 6 - 9. Nichols will discuss the latest innovations in advanced analytics technology that are helping Chief Marketing Officers at Global 1000 companies measure, predict and dramatically improve marketing's impact on revenue.
Nichols – whose cover story for Harvard Business Review on "Advertising 2.0" brought widespread attention to this emerging technology – will speak on Monday, January 5 at 2:15 PM as part of the "Digital Hollywood" track.
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MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing's impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. Visit www.marketshare.com.